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Fitness & Wellness Subscriptions (2026)

The subscription category with the highest "I meant to cancel this" rate.

€23/month average

Average monthly spend

1.9

Average services per person

Fitness apps, meditation, yoga, nutrition tracking and wellness subscriptions.

Top Services in Fitness & Wellness

PelotonCalmHeadspaceMyFitnessPalStravaNoomWhoopNike Training ClubBeachbodyDaily Burn

How to Save on Fitness & Wellness Subscriptions

1.Headspace and Calm both offer free tiers — try before subscribing to premium

2.Strava Free includes most features individual athletes need

3.MyFitnessPal Free still provides calorie tracking — the core use case

4.Gym membership often includes digital fitness content — check before subscribing separately

5.Annual plans for fitness apps often include significant discounts — Calm yearly is dramatically cheaper than monthly

Frequently Asked Questions

Is Headspace or Calm better?

Both are excellent — it comes down to preference. Calm has more celebrity-narrated Sleep Stories. Headspace has a more structured meditation course format. Both offer 7-day free trials — test both before subscribing.

Do I need a fitness tracking subscription if I have an Apple Watch or Garmin?

For most users, no. Apple Health and Garmin Connect provide comprehensive free tracking. Whoop and similar hardware subscriptions are for serious athletes who need detailed recovery metrics.

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