Research & Insights

Subscription Management Blog

Data, research and insights on subscription spending trends, the subscription economy and managing recurring payments in 2026.

7 min readJanuary 2026

Subscription Spending Report 2026 — How Much Are Europeans Really Paying?

The full data on European subscription spending in 2026 — average costs, trends and the categories consuming the most household budget.

4 min readFebruary 2026

What Is Subscription Creep? (And How to Stop It)

Subscription creep is the gradual accumulation of small monthly charges that individually seem harmless but collectively cost hundreds per year. Here's how to identify and stop it.

5 min readJanuary 2026

The Real Cost of the Streaming Wars in 2026

How much would it cost to subscribe to every major streaming service in 2026? A breakdown of the streaming subscription landscape and what it means for household budgets.

5 min readMarch 2026

Is a Password Manager Subscription Worth It in 2026?

1Password, Dashlane, LastPass or Bitwarden Free? We break down whether paying for a password manager subscription is worth it in 2026.

5 min readFebruary 2026

Is a VPN Subscription Worth It in 2026? Honest Assessment

Do you actually need a VPN subscription in 2026? We assess the real use cases, what a VPN does and doesn't do, and whether the €3–10/month cost is justified.

4 min readJanuary 2026

How Many Subscriptions Does the Average Person Have in 2026?

Data and research on the average number of subscriptions per person in 2026, broken down by country, age group and income level.

6 min readMarch 2026

Subscription Dark Patterns in 2026 — How Services Make It Hard to Cancel

The most common dark patterns used by subscription services to prevent cancellation in 2026, how to identify them, and your legal rights under EU law.

6 min readJanuary 2026

The Best Way to Manage All Your Subscriptions in 2026

The complete system for managing all your subscriptions in 2026 — from finding them all to tracking renewals and cutting costs efficiently.

5 min readFebruary 2026

Managing Subscriptions as a Couple — The Complete Guide (2026)

How couples can manage subscriptions together — avoiding duplication, sharing accounts and getting a single view of combined household subscription costs.

4 min readMarch 2026

How to Cancel Unused Subscriptions — The No-Guilt Guide (2026)

A practical guide to identifying and cancelling subscriptions you're not using — without the guilt, the "but I might use it" trap or the procrastination.

5 min readJanuary 2026

Software Subscription Fatigue — When SaaS Costs Too Much (2026)

Software companies have moved almost universally to subscription pricing. How much are you paying for software in 2026, and what can you do about it?

5 min readFebruary 2026

Subscription Tax Deductions for Freelancers in Europe (2026)

Which subscription costs can freelancers deduct as business expenses in Europe? A practical guide to subscription tax deductions for self-employed workers in 2026.

6 min readJanuary 2026

The Subscription Economy in 2026 — Growth, Trends and What's Next

The subscription economy reached $1.5 trillion globally in 2026. What's driving growth, which sectors are expanding fastest and what consumers can expect next.